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Coke Buys Full Control of Bodyarmor for $5.6B - CFO

Sales were about $250 million when Coke first invested in the startup. Credit Suisse analyst Kaumil Gajrawala said he expects the acquisition will be positive for Coke, citing Body Armor's brand equity and the potential for Coke to distribute its sports drinks globally, like it did for Monster.

Coca-Cola buys full control of Bodyarmor for $5.6 billion ...

Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company's largest brand acquisition to date.. The beverage giant bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder. At the time, basketball legend Kobe Bryant was its third-largest shareholder after …

Coca-Cola buys rest of BodyArmor in its largest-ever brand ...

Coca-Cola acquired full control of BodyArmor on Monday in a deal that values the sports drink company at $8 billion.Why it matters: This is the largest brand acquisition in Coke's history and should give Pepsi-owned Gatorade some fierce competition in the market.Get market news worthy of your time with Axios Markets. Subscribe for free.The backdrop: Mike Repole …

Coca-Cola buys rest of BodyArmor in its largest-ever …

Coca-Cola acquired full control of BodyArmor on Monday in a deal that values the sports drink company at $8 billion.Why it matters: This is the largest brand acquisition in Coke's history and should give Pepsi-owned Gatorade some fierce competition in the market.Get market news worthy of your time with Axios Markets. Subscribe for free.The backdrop: Mike Repole …

Coca-Cola Buys BodyArmor, Turning Kobe's $6M Investment ...

Kobe Bryant invested 10 percent in BodyArmor in March 2014.; On Aug. 14, 2018, Coca-Cola purchased a minority share in the company. The former Los Angeles Lakers player's $6 million investment in BodyArmor is now worth about $200 million.; BodyArmor, the sports drink company that hit the ground running after a $6 million investment by basketball icon Kobe …